I'm Alex!
Hi, 

I’m a certified high-performance coach with over a decade of experience as a business process consultant, combined with a background in psychology. With Ritualle, I leverage this unique combination of skills to help ambitious women like you master their own personal and professional processes— amplifying their success while reclaiming valuable time.

I’ve discovered that the key to exponential success isn’t just working harder—it’s working smarter through a comprehensive approach. This includes optimizing your mind (strategic thinking, priority setting, intentional focus), your body (peak energy management, stress resilience, optimal nutrition), and your systems (time leverage, productivity acceleration). Now, I’m showing others how to achieve it for themselves. 

I’ve used the same strategies in my own life to:

save me 15+ hours each week

Implement systems that

work out consistently

Prioritize my health and

Purchase a 

Multi-million
dollar home

in my 30s

outsource all the
everyday tasks

Delegate or

I don’t want to do

Reduce my work week

from 60 to 35 hours 

Increase my consulting income

by 285%

WORK WITH ME

Journey
MY
.
.

2024 / Launched Ritualle

I decided to combine my passion for habits and systems, my deep desire to support women and my background in psychology to create Ritualle.

2012 / The Beginning

When I first started my career in business consulting I was helping businesses save time and money, but I was overwhelmed and unhappy. I was numbing my unhappiness with alcohol and food, was in a toxic relationship, and wasn’t thrilled with the path my life was on. I started looking for ways to make a change.

2016 / The Awakening

After many adventures, I embarked on a 10-day ayahuasca journey in Brazil, where I worked through traumas and barriers that were making me feeling trapped. I came back to the U.S., quit my job and completely transformed my life. I started with small healthy habits, like walking more, eating better and drinking less. I had no idea how impactful these changes would be.

2017 / Pursued My Masters

While still working part-time as a business process consultant, I pursued a master’s degree in counseling psychology to explore my passion for the field.

2018 / Finding New Love

I got out of a toxic relationship and met the man of my dreams. I moved from San Francisco back to my hometown of Huntington Beach, California.

2024 / Earned My Certification

I wanted to enhance my skills working with women through a forward-thinking coaching lens, rather than a reflective, therapy lens—so I got certified as a high-performance coach.

2019 / Launched My First Business

After completing all the coursework to become a licensed therapist, I realized that becoming a therapist wasn’t my calling. I pivoted and started my own consulting company, still helping businesses optimize their processes. To scale my revenue while keeping my own sanity, I began  implementing high-efficiency systems that allowed me to earn more while working less.

2020 / Got Married

My now-husband and I eloped during COVID, then had a small official ceremony later on. After the ceremony we made a surprise announcement that we were expecting our first son, and immediately followed it up with a gender reveal!

2023 / Bought Our
Dream Home

After the birth of our two kids, Dominico and Aurora, it was time to find our forever home. We knew we’d found the right one as soon as we saw it!

don’t know about me
6 THings Most People
2

I could happily eat Mexican food every day of my life.

3

I’ve skydived more than 10 times, and one of those times I landed in a tree.

4

I got certified as an Ashtanga Yoga teacher in India.

5

I manifested my relationship with my husband.

6

I had a home water birth with my daughter.

1

I believe I was a mermaid in my past life.

Let’s Connect!